LEADERSHIP

Amy DeHaen
EVP, Product

“Working with the team at PVX has given me the chance to build my dream system”

 

Amy brings to PVX a vast in-depth media knowledge, leadership acumen, and a proven track record of delivering results. With over 20 years of experience in all aspects of media, Amy has worked extensively at agencies and clients, Ad Sales, and AdTech. These different perspectives have honed her understanding of the evolving advertising landscape and the complex advertising ecosystem. 

 

Now at PVX overseeing business analytics, services, data and sales enablement, Amy combines her love of process, people, data, and technology together to build an efficient and automated marketplace for advertisers. 

 

Amy lives in New York City with her husband Sal and their beloved dog, Winston.

Stephen Poulin
EVP, Operations

“All media, like all politics, is local”

 

Steve is a media buying and operational specialist with over 27 year of experience. He has worked with some of the most prestigious advertisers in the world including P&G, Kraft, Honda, J&J, Comcast and Paramount. Steve has had a career-long obsession with media systems and process improvement.

Steve’s philosophy is not to replace the human beings working in the planning, buying, selling process but to empower them. He believes in disrupting and modernizing buying and selling such that the people involved can focus on what truly matters to advertisers: value creation. 

 

Steve lives in New York City with his wife Katie and their two boys, Silas and Asher.

Ted Kramer
EVP, Sales

“If you are the smartest person in the room, you’re in the wrong room”

 

Ted combines 20 years of experience as a media salesperson with the passion and dedication of an Ironman Triathlete. Ted has spent time in a variety of sales roles including Sales Manager stints with Fox Stations Sales, WTXF in Philadelphia, WPIX in New York, MSG, and Time Warner.

In 2016 Ted was introduced to PVX. After seeing how automation and optimization had helped bring scale, intelligence and profit to the ITN unwired business, it was obvious to Ted that the people running the PVX project were incredibly intelligent and innovative – It was a ‘room’ he wanted to be in. 

 

Ted lives in NJ with his wife Tara, an elementary school teacher and their sons, Jake and Ryan.

Randy Altman
Director, Demand Side Sales

“Best in class technology like PVX will provide media professionals an opportunity to enhance media buying and keep it relevant in the changing and challenging landscape”

Randy is a veteran of the local buying community having spent 20 years at McCann Erickson. She followed her client General Motors to Starcom and US International Media to manage over $400 million in local billing. In October 2017 she was recruited by Zenith to run local investment in New York managing a team of 35 local media investors and negotiating group deals and value solutions for clients including Verizon, JP Morgan Chase, FX network and Fox studios.

 

Randy officially joined the PVX team in February 2019. She is excited to help her colleagues, clients, and vendors find ways to move the business forward and keep creativity and integrity intact. She firmly believes intelligent automation can help an organization grow business and maintain expert staff.

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