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THE FIRST END-TO-END LOCAL MARKETPLACE PLATFORM

Proprietary technology and processes platform purpose-built for the underserved local TV advertising marketplace

ProVantageX (PVX) is a new, enterprising and disruptive technology plus managed-service offering designed to change how things are done in the local television marketplace.

PVX addresses the critical inefficiencies of fragmented local inventory buying, selling and stewardship which for too long has been hindered by disconnected legacy technologies and labor-intensive processes. The game-changing value distinction is the ability for PVX to automate and connect from beginning to end the many complex and vital functions that maximize operational efficiency, profitability, and performance.

ProVantageX solutions transform what brands, agencies, and suppliers can accomplish with local television

MANAGED SERVICE SOLUTIONS

End-to-end guaranteed buy execution using the full PVX tech-stack reduces labor while driving media efficiency and performance.

YIELD MANAGEMENT SOLUTIONS

Supply-side data and technology synchronized to improve delivery, boost revenues, create workflow efficiencies and new sales opportunities.

AUDIENCE ALGORITHM SOLUTIONS

The most advanced data and technology application to auto-estimate linear TV audiences transforms the workflow for buyers and sellers.

Better Outcomes on Local Television Spending

  • Employ proven technology and business solutions that streamline processes

  • Activate buys sooner, matching the best use of inventory to target demographics

  • Rapidly identify and capitalize on emerging trends to maximize ROI

  • Turn response measurements and insights into prompt next-level actions

  • Drive profitability and performance through continuous schedule optimization

  • Save time and labor costs through advanced automation of complex functions

  • Deliver clients dependable, accurate results consistently across essential markets

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OUR MISSION

To elevate the value and accessibility of video advertising media through best-in-class innovation, technology, and talent developed with an entrepreneurial spirit.

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