Fully Integrated Demand-Side
& Sell-Side Platform

The industry's first end-to-end marketplace fueled by intelligent automation to empower buyers and sellers and remake the premium video landscape

Providing media value through operational efficiencies for the media industry at scale

across Broadcast ( Local / National ), Cable, and Premium CTV / OTT

Solves for today's
workflow inefficiencies

Creates the foundation for
the industry's evolution

Fueled by proprietary
technology

Creates operational efficiencies for the Demand-Side and Sell-Side; allowing for media value to emerge
Clear outline of both qualitative and quantitative goals and needs
Audience estimates and projections fueled by ITN's Algorithm for all Nielsen Demo Building Blocks
Scenario Creation and Optimization
Data Organization and Tools that allow for effortless review and analysis of the options either top line or by unit by unit
Real Time exchange of information between sides from pre buy through acceptance of the schedule

INVENTORY
SOURCES

• Local Broadcast, Local Cable, Premium CTV & OTT
• National Broadcast, Cable, OTT (estimated Late 2019)

STEWARDSHIP

• Trafficking, Capability of Encoding Commercials for precise Reporting and Tracking, Make-Good Offers and Acceptance, Re-Optimization

PRE-PLANNING

• Outlining all needs for a campaign from Budgeting to GRP Goals to the specific Content Environment

ACTIVATION

• Inventory Package acceptance by both Demand-Side and Sell-Side

NEGOTIATION

• Ability to exchange both Qualitative and Quantitative needs between Demand-Side and Sell-Side
• Keep track of the information shared throughout process

TACTICAL
PLANNING

• Avail Requests, Audience Estimates and Projections, Marketplace Intelligence, Inventory Optimization, Real Time Scenario Creation and Comparison

Automated Intelligence connects these complex, vital planning
and buying functions in an

End-to-End centralized Platform

PRESS

PVX

June 13, 2018

ITN Holdings and Mediocean Announce Partnership to Integrate ProVantageX for Buy-Sell Automation

ITN Holdings and Mediaocean, the foundational and operational software provider for the advertising world, announced today it has partnered to further buy-sell automation for local broadcast television, using elements of automated intelligence and data-infusion.

OPEN PDF

PVX

April 9, 2018