Steve PoulinApr 21Exciting News About our Newest Partner: FreewheelStrata Integration with ProVantageX Brings Additional Automation to Strata Platform for Local TV Advertisers NEW YORK – April 21, 2021–...
The ProVantageX FamilyJan 13Check out the latest words from our own Randy AltmanOnce again, I find myself in a parallel universe between my day job and my personal life experiences. The swivel chair sat in the corner...
The ProVantageX FamilyNov 17, 2020How is tech development like baking a cake?Why is it taking so long to automate local tv buying? Or, why tech development is just like baking a cake. As we approach this unusual...
The ProVantageX FamilyApr 23, 2020ProVantageX Launches “PVX Gives Back” to Help with Covid-19 ReliefApril 23rd 2020 ProVantageX Launches “PVX Gives Back” and Develops Lunch and Learn Give Back Program to Help with Covid-19 Relief...
The ProVantageX FamilyApr 1, 2020A message to our friends, partners, and colleaguesWe hope that you, your family, friends, and colleagues are faring well during the Coronavirus Pandemic. All of us at PVX know how...
Steve PoulinMar 12, 2020ProVantageX and PremiumMedia360 to Usher in a New Era in Local TV ActivationProVantageX (PVX) and PremiumMedia360 (PM360) today announced a partnership...
Brian HanleyDec 11, 2019How PVX Created a First of Its Kind Technology (*And How You Can, Too!)One of the single hardest things about launching a new business is finding a business idea that’s not already taken. We’ve all come up...
Rachel KimNov 19, 2019ProVantageX is in the news!Check out this article on our sales team's participation in a recent TVNewsCheck round-table discussion regarding the future of...
Brian HanleyOct 25, 2019PVX: A Platform, Connected by DesignThe strongest brands in the marketplace know that customers are best served by ecosystems of connected products and services. When Apple...
Rachel KimOct 16, 2019Ted Kramer from ProVantageX Speaks at 2019 TVB ConferenceOn September 26, ProVantageX participated in the 2019 TVB Forward Conference held annually where a consortium of executives and leaders...
Rachel KimOct 11, 2019The Importance Of Customer Service For A SaaS CompanyA major performance indicator for any company is customer acquisition and customer lifetime value. Though the goal is to grow your...
Brian HanleySep 19, 2019Mediaocean and ProVantageX Create Unique Partnership to Bring Seamless Automation to Local TV BuyingSeptember 19, 2019 - New York, NY - Mediaocean and ProVantageX (PVX) today announced the next phase in the integration of their local...
Steve PoulinSep 5, 2019The Buy/Sell Automation Question:"Hey, whose side are you on, anyway?" While not everyone has a lot of experience being a seller, we are all buyers. In fact, unless you are reading this post in your PJ’s...
Rachel KimAug 29, 2019A Quick Chat With Randy Altman on The Changing Landscape of Local Buying and Why PVX?Randy Altman joined ProVantageX in February 2019 as Director of Demand Side Sales bringing over twenty years agency experience. I sat...
Brian HanleyAug 26, 2019PVX: Delivering Personalized TV Advertising At ScaleBack in the day, brands and marketers treated all customers like they were exactly the same. There was zero personalization in...
Steve PoulinAug 9, 2019Do you need an optimizer for your local TV advertising?TV buyers pride themselves on their ability to create buys for their brands that deliver value and efficiency. As well they should,...
Brian HanleyAug 1, 2019How to Build a Collaborative Workplace Step into PVX’s New York headquarters and it’s hard not to be wooed by the highly collaborative workspace. From its open floorplans to...
Rachel KimJul 25, 2019Optimal Environment, Optimal Product: Feng Shui at a Tech StartupThe notion that our environment influences how we think and behave is not novel; in fact it is sufficiently self-evident. Have you ever...
Steve PoulinJul 18, 2019The Other Side of Data in the Media BusinessWhat the steel industry can teach advertisers about data When we think of data in relation to media, we tend to think of the “big”...
