PROVANTAGEX

ProVantageX (PVX) and PremiumMedia360 (PM360) today announced a partnership...

One of the single hardest things about launching a new business is finding a business idea that’s not already taken. We’ve all come up with a brilliant idea ...

Check out this article on our sales team's participation in a recent TVNewsCheck round-table discussion regarding the future of automation in local TV. Click...

The strongest brands in the marketplace know that customers are best served by ecosystems of connected products and services. When Apple released the iPod, t...

On September 26, ProVantageX participated in the 2019 TVB Forward Conference held annually where a consortium of executives and leaders in local broadcast me...

A major performance indicator for any company is customer acquisition and customer lifetime value. Though the goal is to grow your company by growing your cl...

September 19, 2019 - New York, NY - Mediaocean and ProVantageX (PVX) today announced the next phase in the integration of their local television media execut...

While not everyone has a lot of experience being a seller, we are all buyers. In fact, unless you are reading this post in your PJ’s before you get out of be...

Randy Altman joined ProVantageX in February 2019 as Director of Demand Side Sales bringing over twenty years agency experience. I sat down with Randy to ask w...

Back in the day, brands and marketers treated all customers like they were exactly the same. There was zero personalization in advertising. Every consumer re...

TV buyers pride themselves on their ability to create buys for their brands that deliver value and efficiency. As well they should, buyers know their clients...

Step into PVX’s New York headquarters and it’s hard not to be wooed by the highly collaborative workspace. From its open floorplans to its casual dress code,...

The notion that our environment influences how we think and behave is not novel; in fact it is sufficiently self-evident. Have you ever vacationed near a bea...

What the steel industry can teach advertisers about data When we think of data in relation to media, we tend to think of the “big” variety. And with good rea...

ProVantageX congratulates Abby Auerbach, recipient of the Futurist Award in the 2019 Women In Technology Awards. Auerbach is receiving this honor in recognit...

PVX and Mediaocean partner to reduce friction and manual steps in information exchange between buyers and sellers NEW YORK- PVX and Mediaocean, the foundatio...

Gray Television, Hubbard Broadcasting and The E.W. Scripps Company to Employ End-To-End Technology Powered by Automated Intelligence to Advance Marketing Sol...

End-to-End Television and Video-Everywhere Platform Powered by Automated Intelligence NEW YORK – FOX Television Stations (FTS) has partnered with PVX to lice...