The ProVantageX FamilyApr 23ProVantageX Launches “PVX Gives Back” to Help with Covid-19 ReliefApril 23rd 2020 ProVantageX Launches “PVX Gives Back” and Develops Lunch and Learn Give Back Program to Help with Covid-19 Relief ProVantageX, the media indu...
The ProVantageX FamilyApr 1A message to our friends, partners, and colleaguesWe hope that you, your family, friends, and colleagues are faring well during the Coronavirus Pandemic. All of us at PVX know how difficult things are at thi...
Steve PoulinMar 12ProVantageX and PremiumMedia360 to Usher in a New Era in Local TV ActivationProVantageX (PVX) and PremiumMedia360 (PM360) today announced a partnership...
Brian HanleyDec 11, 2019How PVX Created a First of Its Kind Technology (*And How You Can, Too!)One of the single hardest things about launching a new business is finding a business idea that’s not already taken. We’ve all come up with a brilliant idea ...
Rachel KimNov 19, 2019ProVantageX is in the news!Check out this article on our sales team's participation in a recent TVNewsCheck round-table discussion regarding the future of automation in local TV. Click...
Brian HanleyOct 25, 2019PVX: A Platform, Connected by DesignThe strongest brands in the marketplace know that customers are best served by ecosystems of connected products and services. When Apple released the iPod, t...
Rachel KimOct 16, 2019Ted Kramer from ProVantageX Speaks at 2019 TVB ConferenceOn September 26, ProVantageX participated in the 2019 TVB Forward Conference held annually where a consortium of executives and leaders in local broadcast me...
Rachel KimOct 11, 2019The Importance Of Customer Service For A SaaS CompanyA major performance indicator for any company is customer acquisition and customer lifetime value. Though the goal is to grow your company by growing your cl...
Brian HanleySep 19, 2019Mediaocean and ProVantageX Create Unique Partnership to Bring Seamless Automation to Local TV BuyingSeptember 19, 2019 - New York, NY - Mediaocean and ProVantageX (PVX) today announced the next phase in the integration of their local television media execut...
Steve PoulinSep 5, 2019The Buy/Sell Automation Question:"Hey, whose side are you on, anyway?" While not everyone has a lot of experience being a seller, we are all buyers. In fact, unless you are reading this post in your PJ’s before you get out of be...
Rachel KimAug 29, 2019A Quick Chat With Randy Altman on The Changing Landscape of Local Buying and Why PVX?Randy Altman joined ProVantageX in February 2019 as Director of Demand Side Sales bringing over twenty years agency experience. I sat down with Randy to ask w...
Brian HanleyAug 26, 2019PVX: Delivering Personalized TV Advertising At ScaleBack in the day, brands and marketers treated all customers like they were exactly the same. There was zero personalization in advertising. Every consumer re...
Steve PoulinAug 9, 2019Do you need an optimizer for your local TV advertising?TV buyers pride themselves on their ability to create buys for their brands that deliver value and efficiency. As well they should, buyers know their clients...
Brian HanleyAug 1, 2019How to Build a Collaborative Workplace Step into PVX’s New York headquarters and it’s hard not to be wooed by the highly collaborative workspace. From its open floorplans to its casual dress code,...
Rachel KimJul 25, 2019Optimal Environment, Optimal Product: Feng Shui at a Tech StartupThe notion that our environment influences how we think and behave is not novel; in fact it is sufficiently self-evident. Have you ever vacationed near a bea...
Steve PoulinJul 18, 2019The Other Side of Data in the Media BusinessWhat the steel industry can teach advertisers about data When we think of data in relation to media, we tend to think of the “big” variety. And with good rea...
Rachel KimApr 10, 2019PVX Congratulates Abby Auerbach, Futurist Award Recipient for Women in Technology 2019ProVantageX congratulates Abby Auerbach, recipient of the Futurist Award in the 2019 Women In Technology Awards. Auerbach is receiving this honor in recognit...
Steve PoulinJun 13, 2018Mediaocean Announces Partnership to Integrate ProVantageX for Buy-Sell AutomationPVX and Mediaocean partner to reduce friction and manual steps in information exchange between buyers and sellers NEW YORK- PVX and Mediaocean, the foundatio...
Steve PoulinApr 10, 2018Three Major Broadcast Station Groups Register with ProVantageXGray Television, Hubbard Broadcasting and The E.W. Scripps Company to Employ End-To-End Technology Powered by Automated Intelligence to Advance Marketing Sol...
Steve PoulinFeb 13, 2018FOX Television Stations to Expand Offerings through ProVantageXEnd-to-End Television and Video-Everywhere Platform Powered by Automated Intelligence NEW YORK – FOX Television Stations (FTS) has partnered with PVX to lice...
